Living Optics

Type of work: Identity, Digital

Type of client: Corporate

Living Optics is transforming the field of hyperspectral imaging with its breakthrough camera. Emerging from the University of Oxford's Physics department, the company has developed a system that captures data invisible to both human eyes and conventional cameras at video frame rates, opening new possibilities for researchers and developers.

Logo animation with Øyedrops
Product photography: Studio Rochowski
Product design: Pentagram

Rectangle with rounded corners – taken directly from the logo – is the foundation of the visual identity. By multiplying it – apart from creating the distinct visual language – we also showcase the depth of the hyperspectral imaging.

Intersection of shapes present in the logo is another foundation of Living Optics' visual identity. We use the play of positive and negative space, to create simple and distinctive elements.