DBS
Type of work: Identity, Packaging
Type of client: Sports
Norway's leading bike brand since 1892
Complete overhaul and repositioning of DBS' extensive bicycle collection. A total of approximately 180 bikes, spread across 19 different ranges, were designed.
DBS is a part of Cycleurope
![](https://metricdesign.imgix.net/Work/DBS/DBS_Frida_C1_170308_111213.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Allroad_A.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Intruder_A1_170308_111220.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Core_A1_170308_111157.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Urban_C1_170308_111303.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_1222_A.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Strada_A.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Strada_C1_170308_111253.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Intruderkids_C1_170308_111240.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Intruderkids_A1_170308_111234.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Logic_A.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)
![](https://metricdesign.imgix.net/Work/DBS/DBS_Corekids_A1_170308_111201.jpg?fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=400)